Inbound & outbound marketing

Apply tactics related to digital marketing to generate leads for the company and the sales team, both by generating dynamics that attract the customer to the company and through proactive tools dedicated to identifying customers and getting conversations with them in order to deliver them to sales closers.

The training is primarily aimed at workers or the self-employed.

To access the training, at least one of the following requirements must be met:

– Baccalaureate degree or equivalent.

– Higher Technical Degree (FP Higher Level) or equivalent.

– Have passed the entrance exam for Higher Level Training Cycles.

– Have passed any official university entrance exam.

– Level 3 Certificate of Professionalism.

– Bachelor’s degree or equivalent.

– Postgraduate degree (Master’s) degree or equivalent

Inbound marketing analytics

• What is inbound marketing? Analysis
• Classification of inbound marketing stages
• Knowledge of buyer persona and customer journey
• SEO analysis
• Content Marketing Analysis
• Email marketing analytics
• Development of inbound marketing tools
• Permission Marketing Analysis
• Knowledge of legal aspects. GDPR
• Practical Ability: Developing Inbound Marketing Strategies

Outbound marketing analysis

• Sales Funnel Analysis
• Finding the ideal customer
• Customer prospecting
• Customer Qualification
• Customer Qualification
• Developing skills to talk to the right person
• Obtaining leads
• Practical Skills: Developing Outbound Marketing Strategies

Development of digital skills

• Diagnosing digital knowledge and skills with smart digital model
• Personalized digital mindset and digital skills cotninguts according to SDM results

At the end of the training, an official certificate is obtained from the Consortium for Continuing Education of Catalonia detailing the skills acquired during the training.